College Assessor
Stuart is 45 years old and works for BTEC as an external verifier for a number of colleges in the North East of England. He has been doing this job for 6 years and has a number of years experience in the education system as he has been a college tutor at Sheffield College previously. Stuart enjoys his job and likes going to different places and discussing education with new students.
Stuart has a passion for reading and likes to buy and read at least two books a week. He enjoys fiction and historical books especially those based on the two world wars. He likes to go on walks in the country side with his wife, Ann and Dog, Buster. His favourite show on TV is Top Gear and he drives a Alfa Romeo 156.
Stuart shops online for books at Amazon and often visits Ebay to find interesting war memorabilia. He has a 2 year old PC with a 17inch monitor with a resolution of 1024x768, uses Internet explorer 6.0, runs off a Windows XP operating system and has a 2MB broadband internet connection. Stuart would look at my portfolio after visiting the college to view peoples work on a different medium than paper based.
Web Design Employer
Mike is a 32 year old recruiter for Alpha Design Solutions in Leeds. Mike interviews a number of people for various positions within the company and his knowledge of the company is second to none. He enjoys his job when he manages to find the right person for the post but tries not to let work affect his personal life if there is pressure put on him from other departments. Mike is very talkative and enjoys interacting with people.
Mike takes an interest in new technology as he has studied as an Interactive Media Designer at university and worked in the industry for many years. He has a weekly subscription to several of the latest design magazines. Mike likes going out for meals with his newly pregnant wife Catherine. His favourite TV programme is Lost and he enjoys playing on the Nintendo Wii in his spare time.
Mike shops online for all the latest gadgets and accessories for his iphone. He has a 1 year old Apple Mac book with a 15inch widescreen, resolution set at 1440 x 900, uses Firefox 2.0, which runs of Mac OS X operating system and has a 10MB Broadband internet connection. Mike would look at my portfolio after receiving my CV and job application form.
External Client
Helen is 29 and owns a hairdressing salon in Castleford. She wants to put her business online. Her main objectives for the website are a home, pricelist, products, map and feedback page. Helen has been a hairdresser for the past 10 years after she qualified from Whitwood College. She enjoys the job a lot more now after she decided to set up her own business with an old friend from her college days.
Helen has a boyfriend of 3 years and likes to go into town for a social drink on a weekend. She is passionate about fashion and likes to buy new things even if she can’t always afford them. She drives an Audi TT and her favourite program on TV is Easterners.
Helen shops online for various things but mainly goes online to talk to fiends on Facebook and Myspace. She has a brand new laptop that has a 15inch widescreen, with screen resolution set at 1280 x 800, uses Internet Explorer 7.0, runs Windows Vista Home operating system and has an 8MB broadband Internet connection. Helen would look at my portfolio after a friend recommended it and would contact me over the telephone rather than by email.
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5 comments:
Some well thought out target audiences there. Would another target audience to consider be college students? Students may research the course before they apply for it to get a taste of what web design/print design entails. Also, current students may come onto your portfolio looking for inspiration?
I think keeping these in mind along with the audiences you've already identified will give you the best chance of ensuring your site is accessible to all.
I never thought about having a target for other students to be honest. I do feel that 3/4 target audiences is enough though. You can't please everyone.
I am not so sure about targeting for potential students. I think that this would be a bonus if they found it helpful but it is not a major concern if they didn't.
I think your target audience is appropriate as our main aim would be to pass the course and then to go on and gain employment.
A good set of target audiences there Rich, but i'm not sure what use naming cars has in them, other than to possibly paint a mental picture.
I agree with Ben about not having a student target audience for the portfolio. I'm not sure what can really be gained from having them, apart from an attempt at ego boosting.
Thanks for your comments. I didnt add a students description because my target is to pass the course and then get a job. It would be nice if other students liked my work but I dont think this would help me too much in the future.
I went for 1)Career paragraph 2)Personal paragraph (PC Spec paragraph. The Personal paragraph is there just to build a real life picture in your head of that person.
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