A good use of red on a black/white background draws your eye more than any other colour combination there is. It jumps out at you and almost turns a flat image into an image you can touch.
White, Black and Red doesn’t have to be menacing however as Coca-Cola has shown for many years. Coca-Cola have managed to create movement and life with the colours, but is still holds the same amount of presence in their products.
The Colours are not only effective on a flat service as the White Stripes proved with their video for Seven Nation Army shows. It has to be one of my favourite videos because of the way it changes to the music. So simple but very effective, almost futuristic use of the colours.
Many great designers and artist such as the Designers Republic (Brain Aided Design SoYo) and Andy Warhol (Campbell's Soup I and Campbell's Soup II) have used this colour scheme to great effects.
So to conclude this blog entry Red, Black and White is old fashioned, but futuristic, menacing, but shows movement and life, and always in any circumstances extremely eye catching.
And if all this hasn’t persuaded Steve to agree, the last image just might.
7 comments:
This is one of my favourite colour combinations too. I think that the Sin City posters are great evidence of this scheme used well and I completely agree that it conveys strong emotions. I would also say that it a colour scheme adopted by many Goth/Rock groups this may be related to the idea of it being a scheme that is so emotive and sometimes quite sinister.
I definitely agree that in certain circumstances it creates a quite menacing feel to designs. I think the scheme is perfect for films such as Scarface, Sin City and the new film American Gangster.
It is really interesting to see that when it is used differently in other designs such as Coca Cola and Campbell's soup you don't get the menacing feel at all. It just shows that it is the way that the colours are used which give different feelings towards designs.
This colour scheme is excellent in my opinion. Black and white with a touch of colour to make it stick out. Fantastic.
The images you have provided really look great. And finally a 3 colour scheme.
Almost every other comment this week has been along the lines of "very good colour combination" but i think the important thing that iv'e noticed is that it is possible to sucessfully marry and colour with any other colour. If used in the correct way that is. Even some really obscure colours can work really well together. I have personally used black and red in the past and have found it to create like you say a great impact.
I think the colour scheme portrayed in the film posters has a really classic feel. There is also an element of a "comic book" style in the Sin City one as it was based on a graphic novel.
It takes on a dynamic and energetic edge when it has been applied to the coke brand.
It does however, become less appealing when used on a football team badge! Sorry Steve!
The colours of my favourite football team, nice choice!
Sport aside, those three colours are extremely powerful when used correctly. Although, I have to agree with Marc that black & white with a touch of colour is a great combination.
This colour scheme is currently being used as the website colour scheme and album art for a well known band.
Can you tell who it is?
It is probably my favourite band (Not Stereophonics however!).
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