Old logo
The week started with a review about what makes a good logo. I thought I had designed some fairly decent logos over the past week but on reviewing them in class I found I only really like one or two. This is quite disappointing and something I didn’t expect when I was creating the ideas. I think I have gone off some ideas because they don’t meet the principles of what makes a good logo.
Shape, Presence, Weight and Contrast. I was thinking about all of these in design work but it is very difficult to create something that would suit the company, be memorable and keep its shape scaled down.
That morning I also read the assignment sheet through again and for each pass criteria there is an element of software appreciation. I had not even opened a document on the computer at that point so I was a little worried about being left behind and that I had done a lot of idea development in the sketch book for nothing because I have done far more on this assignment than ever before.
We also received our CD albums before dinner, this was something I was looking forward to and I couldn’t wait to play it for Drew and Ben in the car. At first the music was very hard trance which nearly burst my speakers but as the album went on it began to take a more relaxed feel. I am lost about where to start in developing ideas for the CD cover. I will be doing a lot of brainstorming and writing down anything that pops into my head whilst listening to the music, this is quite a scary thought because who knows what I might come up with.
We then were given our first tutorial on MX Freehand as all new software does at first Freehand looked very complex and I knew it would take some getting used to. As the day ended I thought I had got a lot done the logos were in there final development stage and I just hoped I was doing the right amount of work at the correct pace.
Thursday started with us getting straight into the work, I started designing a site structure which consisted off,
Homepage
Logo
Colours/Fonts
Letterhead
Continuation sheet
Business cards
Email/Signature
Press release
If I have missed anything please let me know.
The afternoon I finally opened up freehand and started developing my logos I found it wasn’t too tricky developing my star idea but the others were much more difficult to produce. I think the star also holds its shape well when scaled down and is also visible in black and white which is very important. I got my idea from a book called letterhead and logo design 9, by Christopher Simmons, published by Rockport. It basically shows examples of what dozens of companies have produced. I would recommend it to anyone as it has got hundreds of ideas and will come in very useful when I am designing a professional letterhead.
6 comments:
Yes I was a bit scared when you put the CD on! It did seem to get better as it went on though, I really like your design with the pink waves going diagonally across, I think that you could possibly make them a little bit thicker though so they are still clear at small sizes.
Like I've said before, I like the star the most. I'm not sure if the colours really suit the music, mainly because they scream Harely Davidson to me, but it's a nice starting point.
I also like that zig zag sound wave one. Especially the font you've used on both examples. I think you could make a decent logo out of that by just typing Ambient World in that font. It's perfect.
Cracking blog this week Rich. Some of those ideas are fab and it's also nice to see where the inspiration came from for each. This blog entry should be mentioned in your evaluation.
Bottom ones my favourite, it's nice to see a font chosen to match the job.
Great blog this week Rich, nice to see lots of interesting pictures too. I think the bottom one with the zig zag has the most potential for development. I think currently the fonts are too small and the zig zag stroke is too thin. There’s definitely ways you could take this idea forward.
One suggestion could be to use that font and place it around a thick zig zag shape stroke line running horizontally. Then you could replace the letter ‘N’ with some of the zig zag. This would be a good way of integrating the type and the zig zag shape together, you know, for cohesion n’that.
I am in agreement with the comments left so far I think you should be nominated for blog of the week!
My favourite logo you have done is the sweeping AW in the orange with the strikethrough text. I tried something similar myself using one continous curve to mimic a landscape to spell the word Ambient, but yours looks better than the one I did.
I also like the font you have used in the orange and black logo, with the strike through, but an interesting font on the last design too. Very space age
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