I really like the logo I had done most recently (the first one in the image) but I also knew that it didn’t suit the purpose for this project. I seemed to get the best feedback about the last logo which to be honest I only decided to include that night. I thought the lines where too thin and the text would be too small once scaled down but after receiving the feedback I decided to develop this logo further, making the lines a lot bolder and using a simplified font for the text. I am quite happy with the final logo and I think it suits the purpose more than the others.
After this feedback were received our assignment marks for our website A5 builder. This turned out to be my first referral on the course (hopefully the last) the main reason this referred was because I had overlooked the title of several of the pages and spelling errors. This is very annoying because it is a simple error to change and something I should have picked up on before the hand in. In a way this could be a good thing because I am determined not to let this happen again on future assignments.
In the afternoon I was able to develop screen designs for the corporate identity. I have tried to design a clean looking site that is simple and easy to use. I have used blue and white for colour because I think they give an ambient feel.
Most of Thursday I spent researching logo guides in style guides, letterheads and business cards. I found a website about these which gave me a lot of information about good design practices. http://glossary.ippaper.com/default.asp?hlite=true&querytext=letterhead&req=knowledge/article/410 . It is based more along the printing side of design but still shows some useful examples and guides on what makes a good letterhead/business card.
During the day Steve had been busy marking our A6 assignments so we could have them by the end of the day. I wasn’t looking forward to the marks from this because I felt I had more chance in passing the website assignment than the typeface one. With Steve marking mine fairly early and telling me after that I had invented a new term “flogging” I was even more anxious when the time came to reading my mark. I was very happy to have got a merit for this assignment, I think shocked would be an understatement.
I am going into the holidays in a pretty good mood I think the current assignment is going at a good pace, which I hope to continue over the first two weeks of the holiday at least. I will have to focus some hours on my referral work which I hadn’t planned on but hopefully with that experience it shouldn’t happen again.
2 comments:
It's a shame you got a referral Richard, but it's good to see you've got the right attitude towards it. You've not let it dishearten you too much, and you're just cracking on with it. So well done.
I think you've most definitely picked the most appropriate logo for the purpose, but I still love that star. It's quite amazing how clear that logo that you've decided to use is at a really small size as well, because I though the lines would still be too thin.
Although it's not fit for the purpose, I still think that first logo you created looks unbelievable. It looks so professional, and it could easily slot in amongst the logo for the 100m sprint and the long jump.
I referred on little mistakes that I should really have been more aware of earlier in the course and I feel that you definitely learn from your mistakes. I now tend to spend much more time checking my work and looking through the assignment sheets more thoroughly to try to stop making the same mistakes again.
I really like how you have developed the logo from when I last saw it too, by adding the text I think that you have got rid of that bit of white space and your logo now has much more presence.
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